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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Week 7 Discussion Post 1

Week 7 Discussion Post 1

Q • Describe the roles that a salesperson and the sales force perform in marketing. • Which industries do you think are the most important to have effective salespeople? • Do you have the skills to be a good salesperson in your company or industry?

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Salespeople are the face of the company in communicating product features, advantages, and benefits to the customers. Salespeople can serve as the channel to improve customer loyalty and product performance in the market. Salespeople make emotional connections with the customers in order to generate repeat sales and encourage strong customer relationship (Hall, 2019).