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Week 5 DB (20pts) Tesla second post

Week 5 DB (20pts) Tesla second post

Q Please view the 2 short news segments on self driving cars and the CBS 60 Minutes news video titled "Hands off the wheel" (watch the first 15 minutes or copy and paste here - https://www.cbsnews.com/video/hands-off-the-wheel/ (you will need a CBS all access pass (required for this course) to watch the hands off the wheel video). All of these links are working and are viewable through the Google Chrome Browser. I can't guarantee they will work in other browsers. 1. Based on the video case study and your own research of Tesla, discuss how you imagine Tesla's new product development process. How does it compare to Exhibit 9.2 in chapter 9? In other words how does the difficulty of evaluation of the final product impact the NPD process and how consumers view/evaluate the product? In this question you are working backwards. Imagine the finished product, do you need to go back and adjust the product to make it marketable or even understandable to more than the early adopters? 2. Analyze Telsa relative to chapter 10, specifically Figure 10.1 (product service continuum). There are several 'right' answers here so it will be interesting to see what you think of others' thoughts on these two marketing concepts.

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The most difficult aspect for the development of a new product is the way in which the innermost desires of customers can bd identified and fathomed by marketers like Tesla. This is because there cannot be effective marketing done without the identification of the desires of customers. The advantage for Tesla has been the way in which proper planning has always been done by the CEO of Tesla (Cooke, 2020). There cannot be complacency shown by any CEO to not plan properly and just make moves to earn profits. It is important to conduct market testing for every organization for the purpose of resolving the doubts regarding the effectiveness of launching the product (Kotler & Keller, 2016).