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Week 1 Individual Paper

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Q Instructions • Topic: Local Retailer Paper • Resources: University Library, Internet, Textbook • Write a 1,000-to 1,500-word, double-spaced APA formatted paper using o one local retailer of your choice and focusing on the following questions: ? Discuss the retailer’s overall retail strategy ? Discuss the retailer’s marketing plans and marketing programs ? Discuss how all of the functions of the retailer work toward meeting the its overall strategic objectives. • Format your paper consistent with APA guidelines.

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This analysis is focused on Lucky Convenience, a local convenience store that carries spices, snacks, and other food items from Asia. The areas of analysis include the overall retail strategy of the store, the marketing plans and programs, and the consistency between the retailer’s functions and its overall strategic objectives. The retailer’s ability to align its marketing strategy to the operational environment will ensure organizational success. Lucky’s strong performance can be attributed to the effectiveness of its marketing plan and marketing programs.