Q Public Relations Plan (P) The culmination of your hard work is the Public Relations Plan (P), due August 7, 2022. For this assignment, as a student agency, review feedback on drafts, conduct a detailed edit, and finalize your plan. The rubric for the assignment details expectations for success. Below, I provided a few overarching recommendations to give your student agency the best chance of earning a grade you are proud of: 1. Your plan must be full and complete, covering all sections shown on the PR Campaign Checklist. 2. Your plan must read and present as though your student agency shares a brain. What does this mean? Well: o Consistent terminology. o Consistent use of past/present tense as is appropriate. o Consistent use of first or third person throughout. It is okay to write "we" or write "our agency" or write your agency's name. It is not okay to write "I." It is not okay to switch back and forth between first and third person. 3. Your plan must be professional in design and reflect consistent design elements with the use of headers, page numbers, figure tags, bold/italics/underline, etc. 4. Your plan must reflect any and all recommendations and feedback I made on your drafts. This also means, because the notes I left are not all-inclusive, you must learn and understand the recommendation and check for needed repairs throughout the entirety of your document. Questions/Clarifications about feedback must be received no later than 5 PM on Friday, August 5, 2022. NOTE: If I gave your student agency feedback and recommendations on aspects of your drafts, FOLLOW THE RECOMMENDATIONS! Not following my recommendations leads me to believe you wasted my time reading your drafts and recommending improvements. If feedback is not applied to the final plan (or discussed with me in advance as to why it isn't), the agency's overall score will be reduced by up to 50% based on severity. This is a non-negotiable grading element. File Upload Requirements Your file must be uploaded as a PDF. Use the proper PDF conversion process to ensure your document appears as you intended it to look. Verify your file before uploading. Your file must be named following this convention: StudentAgencyName Public Relations Plan.pdf. For example, if your student agency name is PRM Public Relations, then your file name is "PRM Public Relations Public Relations Plan.pdf." Caution • Errors in file type, readability, and formatting are your responsibility. • If I cannot open your file, your student agency earns a 0. • If your file is not in Canvas by the deadline, your student agency earns a 0. • No late work, revisions, resubmissions, or grade negotiations are allowed. Rubric COMM 3260 Public Relations Plan Rubric COMM 3260 Public Relations Plan Rubric Criteria Ratings Pts This criterion is linked to a Learning OutcomeFormat/Mechanics 100 to >90.0 pts Excellent • Typed • Cover page, references & page numbers • Well-constructed sentences • No grammar or typing/spelling errors • Outstanding design/layout/neatness 90 to >80.0 pts Proficient • Typed • Cover page, most references included & page numbers • Mostly well-constructed sentences • Relatively free of grammar and spelling/typing errors • Good design/layout/neatness 80 to >60.0 pts Basic • Typed • No cover page, references, or page numbers • Some poorly constructed sentences • Some grammar and spelling/typing errors • Poor design/layout/neatness 60 to >0 pts Inadequate • Format errors or handwritten • No cover page, references, or page numbers • Numerous poorly constructed sentences • Multiple grammar and spelling/typing errors • Poor design/layout/neatness 100 pts This criterion is linked to a Learning OutcomeStructure/Organization 75 to >67.5 pts Excellent • Well-organized • Clear background, planning, and recommendations • Ideas are developed in a logical way • Relevant and concisely written 67.5 to >60.0 pts Proficient • Well-organized • Clear background, planning, and recommendations • Ideas are developed • Some irrelevant or redundant information 60 to >45.0 pts Basic • Some problems with organization • Weak background, planning, and recommendations • Ideas are somewhat developed • Lacks precision 45 to >0 pts Inadequate • Problems with organization • Insufficient background, planning, and/or recommendations • Ideas are undeveloped 75 pts This criterion is linked to a Learning OutcomeResearch 75 to >67.5 pts Excellent • Sound and appropriate research methods • Sufficient primary and secondary information related to the issue • Every recommendation is supported by research 67.5 to >60.0 pts Proficient • Sound and appropriate research methods • Sufficient primary and secondary information related to the issue • Most recommendations are supported by research 60 to >45.0 pts Basic • Some problems with research methodology • Some primary and secondary information related to the issue • Some recommendations are supported by research 45 to >0 pts Inadequate • Problems with research methodology • Insufficient primary and secondary information related to the issue • Recommendations have little research support 75 pts This criterion is linked to a Learning OutcomeApplication 75 to >67.5 pts Excellent • Evidence of reflection on and incorporation of concepts, models, tactics, and tools from class discussions/texts 67.5 to >60.0 pts Proficient • Evidence of concepts, models, tactics, and tools from class discussions/texts 60 to >45.0 pts Basic • Minimal evidence of concepts, models, tactics, and tools from class discussions/texts 45 to >0 pts Inadequate • No attempt to apply concepts, models, tactics, or tools from readings or class discussions 75 pts This criterion is linked to a Learning OutcomeCreativity 75 to >67.5 pts Excellent • A unique or creative approach is used • Ideas are original, interesting, and engaging 67.5 to >60.0 pts Proficient • A unique or creative approach is used • Ideas are original and interesting 60 to >45.0 pts Basic • Lack of uniqueness and creativity • Some ideas are original 45 to >0 pts Inadequate • No evidence of uniqueness or creativity • No original ideas 75 pts This criterion is linked to a Learning OutcomeCompleteness/Accuracy 100 to >90.0 pts Excellent • Content beyond what was required • Specific information and examples used to support points 90 to >80.0 pts Proficient • Did all required content • Accurately presented facts and concepts 80 to >60.0 pts Basic • Did most of what was required • Accurately presented most facts and concepts 60 to >0 pts Inadequate • Did not fulfill requirements • Understanding of facts or concepts inconsistent or inaccurate 100 pts Total Points: 500