Q WEEK THREE This week the heading is: Mary’s Marketing Mistakes. This week the team has decided to address Mary’s marketing strategy or lack thereof. In part three of the report consider the following points to highlight the mistakes made and the recommendations for the future. Answer the following points: • Did Mary have a marketing strategy? Explain • Review the 4’P’S of marketing and detail ways that Mary could have better used each P in deciding a market strategy. Be sure to give detailed examples of each and clearly indicate how Mary demonstrated or failed to demonstrate each element. • Explain to Mary why she needs to develop a strong brand to differentiate herself from the line do it yourself lights. Here are few points to be included: What is a brand? What is the Mary’s Brand? How does branding relate to the growth of a business? Why branding was Mary’s biggest marketing shortcoming. • Make three recommendations that will help Mary going forward with her marketing. Consultant Report Template • Create a title page. Type your name, the name of your company, the name of the report and the name of the client. Include the date the report was delivered to the client (Final class submission date). • Include an introduction. Write an introduction that explains the purpose of the report. Outline the basic issues addressed in the report (weekly content). • Provide analysis of the issues. Each week you will have a final submission post which will appear here with a descriptive heading. For example, week one’s issue is entitled “Understanding the Environment of Business”. Under each weekly heading place a copy of your final attachment text WITHOUT THE REFERENCE LIST (This you will put in the Appendix under the issue heading). Be sure the post includes an in-depth analysis of the issues. Include answers to the questions for the week and any other requirements of the weekly final brainstorming discussion attachment. Use class materials, researched data, and statistics if appropriate to support the findings you have made. • *Create a list of recommendations. Gather all of the recommendations from the analysis sections into one section. List each recommendation in a concise, easy-to-understand manner. For example, “Partner with local vegetarian restaurants to serve vegetarian breakfast and lunch meals in the school once a month” is a possible recommendation for a consulting report. • *Write a conclusion. Provide a concise summary of the issues and findings explored in the report. • *Write an executive summary. An executive summary is a concise description of what the report contains. Copy important sections from the body of the report and paste them into the executive summary. Include the major findings, analysis and conclusions. According to Custom Papers, a good executive summary allows the reader to understand the basic content of the report without reading the report. Place the executive summary before the introduction. • *Create a table of contents. List each section of the report followed by the page number where that section is found. Place the table of contents before the executive summary. • *Include appendices for references, photographs and bibliographies when appropriate. Use the headings for the week to distinguish the reference list for each weekly issue part (paste the references used in the Final Attachment Post). *Any title in blue ink should be left until week seven or eight to complete. This is because you are working on the issue analysis each week.