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Marketing Concepts and Application _ Discussion 2

Marketing Concepts and Application _ Discussion 2

Q In your initial response, reflect on two marketing elements that have been presented in this module. Be sure to include a clear and specific explanation of the two marketing elements that you have chosen. • Create and include in your post a grid of two examples in which each of the elements have been applied. See below for a sample grid. • Respond to the following prompts in your initial post: o Which one of the marketing elements do you think is most important? o What are the advantages and/or disadvantages of the marketing element? Explain why. Justify your claims and include references as applicable.

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A chief role is played by pricing in the mix of marketing. Price can be regarded as source of profits and income. The organization through pricing manages to support the production cost, the promotion cost, and the distribution cost. Price can be regarded as the measured value in terms of money in the portion of transaction among two parties in which something has to be given by the buyer to obtain something that the seller or the other party offer (Constantinides, 2017).