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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Assignment-3_Week-3

Assignment-3_Week-3

Q Assignment-3_Week-3_MKTG_Babila - 1. Describe a product you like that you believe more people should purchase. As a marketer, how would you reposition the product in the customer's mind to increase its purchase? Outline your strategy. Create a new tagline for this product.

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Positioning a brand, in the marketing management world, refers to how an organisation makes a distinct place of the given product in the minds of the prospective customers and consumers. In simpler language, positioning is the image the brand has in the minds of customers. Organisations resorts to different types of strategies in order to make sure that they can distinctively build a required image of the product among the targeted population.