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1-3 Final Project Milestone_ One Background Information

1-3 Final Project Milestone_ One Background Information

Q Submit the Background Information portion of the final project (Section I), describing the company and business product, service, or other idea from the business plan you developed in MBA 560: Marketing and Strategy (see note below if you have not yet completed MBA 560). In your description, make sure that you include the target stakeholders and their relationship to the mission, vision, and values of the company. Concisely describe the company and business product or service. Be sure to include the company's publicly traded name and stock symbol if these exist. (2-4 pgs)

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The chosen company is Apple for completing this particular project. Apple Inc. can be considered as a multinational company, which is situated in the United States. The products and services of Apple Inc. involve iPhone, Mac, iPod, iPad, Apple TV, Apple watch, different kind of professional and consumer software applications. Other services include different kinds of an operating system, such as OS X, watchOS operating system, and iPhone OS (iOS), Apple Pay, a vast range of Apple products' accessories, iCloud, and other support and service offerings (Khan et al. 2015).